Abstract:
As we live in a dynamic world, we
accept that technology is a rapidly evolving phenomenon and
that digital marketing is currently the most popular
marketing tactic, which has significantly affected the
marketing sector. This study aims to improve comprehension of
the significance and meaning of digital marketing. Big
businesses are typically of interest when it comes to
creating and evaluating marketing theory. The study was
conducted in Azizi Bank to evaluate the effects and prospects
of digital marketing in business growth. The marketing
department of Azizi Bank was surveyed to collect real-time
data and analyze the data in SPSS. Most respondents agree
about the effects and prospects of digital marketing, and
using it professionally can optimize the attraction of more
businesses. Also, search engine marketing at Azizi Bank has a
significantly superior effect on its business growth
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