Abstract:
For businesses to thrive,
customers must be satisfied. As a result, the researchers
concentrate on customer satisfaction in a select few private
companies in Kabul. The Hayat Group of Companies study looked
at the relationship between customer satisfaction and product
differentiation and service excellence. 73 participants
provided quantitative cross-sectional data. Most survey
participants concurred that customer satisfaction is
influenced by product originality and service excellence.
Product differentiation and service quality have a relatively
favorable correlation with customer satisfaction. The experts
advise management of the Hayat Group of Companies to enhance
product innovation and quality. Second, the researchers
recommend that the Hayat Group of Companies prioritise and
put in place methods for evaluating service quality in order
to satisfy customers.
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