Abstract:
In addition to examining how
awareness, marketing exposure, social influence, and
consumption patterns affect perceived health implications,
this study looks into Afghanistan's awareness of the health
hazards connected to energy drink intake. Despite being
linked to negative health consequences like anxiety,
cardiovascular problems, and sleep difficulties, energy
drinks have grown in popularity due to aggressive marketing
and societal acceptance. The study, which used a quantitative
method and statistical analysis, discovered that while most
people are aware of the health hazards, information by itself
does not stop consumption. The most significant element was
marketing exposure, which was followed by awareness and
consumption patterns. Social influence was less significant.
Behavioral insights reveal that advertising and peer norms
strongly shape consumption habits, even among informed
individuals. The study concludes that marketing and cultural
factors override health awareness, sustaining energy drink
use despite known risks. These findings highlight the need
for public health campaigns, stricter advertising
regulations, and community- based programs to promote
healthier alternatives. The research offers practical
insights for policymakers, educators, and health
professionals seeking to reduce health risks linked to energy
drink consumption.
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